# Sample launch brief

Form Studio and its offer are fictional.

## Offer

Online portfolio review for beginning designers.
Date: September 24, 2026. Duration: 90 minutes. Up to eight participants.
Each participant sends two pieces of work in advance. The session covers portfolio structure, how to present the process and how clearly the author's role is described.

Target action: request a spot. Placeholder link: [SIGNUP_LINK].
The price has not been approved yet: do not state that participation is free or paid at a specific price.

## Tone

Calm, concrete, direct. Short sentences. Explain what the participant prepares and what happens during the session.

## Do not promise

Employment, higher income, a certificate, one-to-one mentoring or a guaranteed result after a single session.

## Set

Landing page text, an email with subject line and preheader, three posts with different angles.
In every format, keep the date, duration, audience and terms the same.